Edgar Leeman stuurde naar een e-mail naar Chris Anderson (auteur van The Long Tail, zie onderstaand bericht). Chris blijkt niet te beroerd om een e-mail terug te sturen. Mooi Edgar!
From: Edgar
To: Chris
Subject: Bridging the gap – physical limits to my wallet
Dear Mr. Anderson,
talking about the cost of bridging the US-EU gap :
10 – 70 is the ratio of receiving Wired in US vs receiving in
the Netherlands. 60 bucks go to the blue (US) and red (Dutch)
men who run the postal service and a mere 10 goes to the
content and the glossy paper it is printed on.
As long as this gap exist I opt for the $ 0 online versions of
your excellent articles.
greetings
Edgar
the Netherlands
Anderson schreef terug:
Sadly the economy of atoms still has some 19th century inefficiencies. I
have asked our circ guys to see if they can close the gap between domestic
and foreign, but the problem is more than just post. The advertisers, who
heavily subsidize those pages, shortsightedly put little value on readers
overseas, so those copies are required to pay their own way.
But I’m still glad to have you as a reader either way.
Chris
If you google someone you will be able to find out something about them. But blogsearch.google.com will enable one to see how much the blog-community mentions a name.ie what the community thinks of the person, how important this person is to their thoughts, musings and writings. It gives an indication of how important that term is, because the more a term is mentioned in blogs the more that person/idea/word is talked about. Google gives you the number of sites about a term, but blogsearch gives you a number that identifies how many time that term is mentioned by the varried people in the community. Edgar leeman has one hit. bill gates 61,000. paris hilton 81,000.kofi annan 15,000, Flying Spaghetti Monster has 5,000 i produce none. American Idol produces 100,000 hits. The pope has twice as many blog hits than hitler and the dalai lama has about 10% of those. sex has over 700,000 results and happily music 1,3 million. Microsoft has 600k, IBM has 160,000. I hereby postulate joris’ law: the number of results returned by your name with blogsearch.google.com is inversely proportional to how much you are liked. If you are a thing then the number of results returned is proportional to how much you are thought about. Joris’ law three: a companies blog brand mass, ie the ratio of the number of hits out of the total number of pages expresses the awareness of your brand in the community. It also expresses just how much free marketing in the way of mentions you’re getting from the community. so the lower the number the higher the blog-brand value that has been created for you by blogging community. a low number such as 14 for Microsoft gives an indication that its mass(BBM) in the community is high. It does not give an indication if this mass is expressed as a result of positive or negative feeling about your company. so it does not tell you if this mass weighs in on your marketing effort or weighs it down. 9,105,697 pages in blogsearch divided by 638,330 results for microsoft=14. A BBMM, blog brand mass multiplier, ie the sum total of mentions multiplied by the number of hits each page with a mention has recieved will give you a figure of how many times someone has seen the mention and quantify your total exposure to the blog community and the blog community’s total exposure to you.
thanks joris, now there will be a googleblogsearch hit for
Edgar has received total exposure Paris Hilton figure happily thoughts